10Y4.88%+2bp vs prior day2026-11-092Y4.56%+5bp vs prior day2026-11-0930Y MTG7.18%−6bp vs last week2026-11-05SOFR3.88%−1bp vs prior day2026-11-09FED FUNDS3.88%+13bp vs last month2026-10CPI4.1% y/y2026-10US UNEMP4.10%−10bp vs last month2026-10NWA UNEMP3.10%0bp vs last month2026-09NWA EMPLOYED319,315+1,325 vs last month2026-09FRED · Freddie Mac · BLS · data 2026-11-10
Updated Nov 10, 2026·Data through 2024 (U.S. Census Bureau, American Community Survey)+5 more sources
  • U.S. Census Bureau, American Community SurveyDemographics, income and housing — every NWA county, town, ZIP and tract (ACS 2020-2024 5-year + 1-year)through 2024 · checked Oct 20, 2026
  • Arkansas DFALocal sales tax by citythrough 2026-08
  • U.S. Census BureauHomes permittedthrough 2026-09
  • U.S. Census Bureau (County Business Patterns)Businesses by ZIP and industrythrough 2023
  • CFPB / FFIEC (HMDA)Mortgage lendingthrough 2025
  • Federal Housing Finance AgencyHome values by ZIP and countythrough 2026-Q2

"Through" is the newest period the source has published; many agencies report months behind by design. Amber means we haven't re-checked a source within 21 days, or it is behind its usual release schedule. How we get each number · Corrections

ZIP codes · Benton County · Bella Vista city page

72715 · Bella Vista

Home values, 2020–2025
70.5%
FHFA index · last year +5.1% · Benton County +76.7% · 2025
Business locations, 2023
153
▲ 19.5% since 2018
Census County Business Patterns · with employees · 2023
Busiest road counted
25,000
US 71, vehicles a day · 12 ARDOT count points in the ZIP · 2025
Neighborhoods with buyer data, 2025
4
Census tracts centered in this ZIP with 5+ HMDA purchase loans · 2025
72715 on the map
Gold: this ZIP. Dots: ARDOT traffic count points inside it. Click a neighboring ZIP to open its profile.
ARDOT count points in this ZIP · change since 2019fell0–10%10–25%25%+new road / realignmentnot compared
ZIP outlines: Census 2020 ZCTAs. Traffic: ARDOT average daily traffic stations.
Home values, 72715 vs Benton County
FHFA house price index by year; indexed rebases both to 100 at the start of the range
Federal Housing Finance Agency, annual ZIP and county house price indexes (developmental). A change in value, not a price.
Data through 2025 · Free to reuse with the credit line. · Corrections

Tenant mix


2018 → 2023
Type20232018
Real estate offices128
Therapy, chiropractic & eye care73
Restaurants & bars55
Hair & nail salons53
Specialty contractors511
Dentists33
Legal, accounting & engineering06

Census ZIP Code Business Patterns: business locations with paid employees. Compare every ZIP.

Busiest roads


ARDOT counts
RoadVehicles a daySince 2019
US 7125,000 (2025)-26.5%
Hwy 34011,000 (2025)-8.3%
Hwy 3406,500 (2025)-14.5%
Highlands Blvd (street)5,500 (2025)-1.8%
Hwy 2794,700 (2025)0.0%

Every count point

Home buyers, by neighborhood


HMDA 2025
Census tractLoansTypical priceBuyer income
0208.01234$395K$126K
0208.06164$395K$125K
0208.03113$335K$113K
0208.0588$385K$146K

Owner-occupant purchase loans on site-built 1–4 unit homes; tracts matched by their center point. All tracts.

Who lives in 72715


Census ACS 2020-2024 · 5-year estimates
ZIP 72715Benton CountyArkansas
Population17,288± 1,013303,6323,049,391
Median household income$82,447± $5,814$93,506± $2,205$60,773± $467
Median home value (owner estimate)$290,900± $15,082$323,500± $6,193$188,000± $1,754
Median rent$1,458± $361wide$1,277± $31$947± $6
Median age57.6± 2.635.9± 0.138.5± 0.2
Renters11.5%33.0%33.6%
Homes vacant6.8%8.8%13.5%
In buildings of 5+ units1.9%11.8%10.5%
Adults 25+ with a bachelor's or more41.6%37.8%25.7%
Below the poverty line4.5%7.6%16.0%
Median year built199320011987

U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates. "±" is the margin of error at 90% confidence: the true value is likely within that range. "Wide" marks an estimate whose margin is more than 15% of the value; compare those with care. Percentages are computed from ACS counts. Home value is what owners estimate, not a sale price; see home values for price trends.

Other Bella Vista ZIP codes: 72714.

Sources: FHFA house price index (ZIP, annual); U.S. Census Bureau ZIP Code Business Patterns (2023); ARDOT average daily traffic; city permit records; CFPB/FFIEC HMDA (2025). The ZIP boundary is the Census ZIP Code Tabulation Area, which can differ slightly from postal delivery routes. Market commentary, not advice.

Own property in 72715? Get the 479 email.

The 479 by email · free

New data, permits and hearings across Benton and Washington counties, in one short email. Join now and you'll get the first briefing.