Cities · Core city · Benton County
Rogers
38,829 residents in 2000, 55,964 in 2010, 69,908 in 2020 — +24.9% over the last census decade, across 38.5 square miles.
Sales-tax growth rank: #14 of 31 NWA cities (#2 of 6 Core cities), +3.6% over the twelve months to 2026-08 vs the twelve before. See the full ranking.
Momentum: 12-month sales-tax growth +3.6%, +3.5% a year ago (steady). Five-year pace +7.0% a year; population +1.9% a year. Growth Lab.
Follow Rogers: city feed (new sales-tax and permit months, large permits, hearings; works in any feed reader or feed-to-email service).
479 Growth Pressure Score: 45 of 100 (Moderate), #19 of 30 cities. What goes into it. Compare Rogers with another city.
Unemployment: 2.7% in Aug 2026, labor force 42,594 (BLS, residents of Rogers).
Home values (FHFA index), 2020–2025: ZIP 72756 +78.0% (last year +3.7%); ZIP 72758 +79.2% (last year +6.5%). Every ZIP.
Businesses with employees (Census), ZIP 72756 and 72758: 2,527 locations in 2023, +18.0% since 2018, including 197 restaurants and bars and 80 doctors' offices and outpatient clinics. Tenant explorer.
Who lives in Rogers
Census ACS 2020-2024 · 5-year estimates
| Rogers | Benton County | Arkansas | |
|---|---|---|---|
| Population | 72,981± 55 | 303,632 | 3,049,391 |
| Median household income | $86,728± $4,087 | $93,506± $2,205 | $60,773± $467 |
| Median home value (owner estimate) | $308,200± $17,350 | $323,500± $6,193 | $188,000± $1,754 |
| Median rent | $1,270± $51 | $1,277± $31 | $947± $6 |
| Median age | 34.3± 1.4 | 35.9± 0.1 | 38.5± 0.2 |
| Renters | 42.8% | 33.0% | 33.6% |
| Homes vacant | 8.1% | 8.8% | 13.5% |
| In buildings of 5+ units | 18.1% | 11.8% | 10.5% |
| Adults 25+ with a bachelor's or more | 34.4% | 37.8% | 25.7% |
| Below the poverty line | 10.5% | 7.6% | 16.0% |
| Median year built | 1998 | 2001 | 1987 |
U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates. "±" is the margin of error at 90% confidence: the true value is likely within that range. Percentages are computed from ACS counts. Home value is what owners estimate, not a sale price; see home values for price trends.
Jobs
BLS · residents of Rogers
What's selling
local sales tax by business type
| Business type | Local tax, 12 months | Share | Change |
|---|---|---|---|
| Retail stores | $36.2M | 54.3% | +4.1% |
| Restaurants & hotels | $9.6M | 14.4% | +8.6% |
| Wholesale | $4.5M | 6.7% | +0.5% |
| Services | $4.5M | 6.7% | +3.2% |
| Utilities | $3.0M | 4.5% | +7.1% |
| Manufacturing | $2.7M | 4.1% | −16.3% |
| Information & telecom | $1.9M | 2.8% | −8.4% |
| Rental & leasing | $1.9M | 2.8% | +12.2% |
| Construction | $828,507 | 1.2% | +44.7% |
| Everything else | $1.6M | 2.4% | −0.5% |
DFA report months Aug 2025–Jul 2026, the same months as the sales-tax chart above. DFA prints each business's NAICS code with its local tax; the 479 groups the lines into ten categories. Categories add back to DFA's printed TOTAL within $1. Single lines can be negative (refunds and audit adjustments).
Permits pulled
city permit records
Rogers doesn't publish a permit list we can read yet, so its commercial permits aren't here. Residential permits above come from the Census survey. City permit records are live for Fayetteville and Bentonville.
On the agenda
4 project cards
- Board of Adjustment variance ~7.92 ac near W Hillside & S 47thhearing 2026-10-06 varianceboard-of-adjustmentrogers
- Rezone T3.1 to T4.1 at 305 S Dixieland Rd (RZ26-00471)hearing 2026-09-15 rezonerogers
- CCRC Facility rezone ~9.23 ac at 31st & Green Acreshearing 2026-09-01 senior housingccrcrogers
- Airport Loop / Landers industrial I-1 request (staff table pending FLUM)hearing 2026-09-01 industrialairportrogers
Hearings
public meetings
| 2026-10-13 | City Council | 6 items | agenda |
| 2026-10-06 | boza | 2 items | agenda |
| 2026-09-22 | City Council | 5 items | agenda |
| 2026-09-15 | Planning Commission | 2 items | agenda |
| 2026-09-01 | Planning Commission | 4 items | agenda |
| 2026-08-18 | Planning Commission | 4 items | agenda |
Full calendar on Hearings. Outcomes are not recorded until verified.
Corridors
- I-49 corridor139 permits in 90 days · 3,534 commercial addresses · 29 programmed road jobs
- Pinnacle Hillspermit records not loaded yet · 831 commercial addresses · 2 programmed road jobs
Programmed road work
ARDOT TIP
- Dixieland Rd. – 8th St. (Rogers) (S)Major Widening · NARTS TIP 2027–2030 · FY2028 · $28.5M est.
Own commercial property in Rogers? The 479 email is three minutes on what changed for owners.
New data, permits and hearings across Benton and Washington counties, in one short email. Join now and you'll get the first briefing.
Also in Benton County: Bentonville · Bella Vista · Centerton · Siloam Springs · Lowell · Pea Ridge · Cave Springs · Gentry · Gravette · Little Flock · Decatur · Highfill · Garfield · Avoca · Sulphur Springs · Springtown
Core cities: Fayetteville · Springdale · Bentonville · Siloam Springs · Bella Vista · all 32 cities